Forge
Forge, a $2M+/month skincare brand, needed a systematic CRO program to optimize their high-traffic e-commerce site and maximize revenue potential.
Scaling CRO at $2M+/Month: The High-Stakes Testing Challenge
At $2M+ monthly revenue, Forge faced the unique challenge of optimizing a high-performing site without breaking what was already working. They needed a sophisticated CRO program that could deliver meaningful improvements while managing the risks of testing at scale.
Existing conversion rate plateau despite high traffic volumes
Risk of testing failures impacting significant monthly revenue
Lack of systematic approach to prioritizing optimization opportunities
Internal team bandwidth limitations for comprehensive testing
Need for advanced statistical rigor due to high-stakes environment
Complex customer journey requiring sophisticated attribution modeling
Enterprise-Grade CRO Program: Systematic Growth at Scale
We implemented a comprehensive CRO program designed for high-revenue e-commerce brands, combining advanced testing infrastructure, rigorous statistical methods, and strategic test prioritization to maximize results while minimizing risks.
Built comprehensive CRO roadmap with 30+ prioritized testing opportunities
Implemented advanced testing infrastructure with proper statistical controls
Established rigorous test prioritization framework based on impact/effort analysis
Created systematic test design and analysis protocols
Developed ongoing performance monitoring and optimization dashboards
Established testing culture and internal team training programs
The Results
+28% revenue per visitor adding $560K+ monthly recurring impact
45% test win rate vs industry average of 20%
Statistical significance achieved on 95% of tests
Successfully executed 30+ A/B tests with impressive 45% win rate
Increased average order value (AOV) by 10-25% across product categories
Boosted overall revenue per visitor by 28% through compound improvements
Reduced customer acquisition cost by 18% through better conversion efficiency
Established sustainable testing culture with ongoing optimization pipeline
Achieved statistical significance on 95% of completed tests
"The systematic CRO program was transformational for our business. We went from ad-hoc testing to a sophisticated optimization engine that consistently delivers measurable results. The 28% increase in revenue per visitor has been sustained and continues to compound our growth."
Ready to Get Similar Results?
Let's discuss how we can implement a similar strategy for your brand and drive measurable growth like we did for Forge.
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