Quick-Conversion Checklist
13 neuroscience-backed tactics that speed up conversions, reduce hesitation, and turn browsers into buyers.
Social Proof
Shows your most loved products to new visitors
Scarcity ("Only X Left")
Creates urgency through limited availability
Urgency
Adds countdown timers for immediate action
Loss Aversion / Risk Reversal
Reduces fear with guarantees and easy returns
Reciprocity
Offers value (gift/bonus) to trigger buying
Commitment & Consistency
Small asks build to bigger purchases
Anchoring & Framing
Shows higher prices first to make deal look better
Paradox of Choice (Simplify)
Narrows options to reduce paralysis
Decoy Effect
Positions one choice to push another choice forward
Default Effect (Preselected Options)
Pre-checks options to boost conversions
Goal Gradient (Progress & Completion)
Shows they are almost done to push completion
Endowment Effect (Try Before You Buy)
Let them imagine owning it before buying
Personalization & Segmentation
Customized suggestions feel more relevant and authentic
Tactic Playground
Mix and match tactics to see them in action. Watch them increase trust on the right in real-time.
Low-Stock Scarcity
Creates urgency through limited availability
Show Human Story
Replace product shots with founder story
Social Proof
Shows others are buying and loving it
Show Price Anchor
Higher compare-at price makes deal feel better
Countdown Timer
Time pressure drives immediate action
Loss-Aversion Price Jump
Price increases when timer expires
Requires countdown timer
Expert Endorsement
Trust from physical therapists and ergonomics experts
Reduce Cognitive Load
Remove distracting options to simplify choice
Decoy Plan ("Most Popular")
Suggests an option that makes others look better
Free Gift Reciprocity
Bonus offer makes them feel obligated to buy
60-Day Money-Back Guarantee
Risk removal builds confidence
Try Before You Buy
Low barrier to experience product first
Trust Badges
Security badges increase confidence in checkout
Old School Executive Desk
Color: