Blog
Insights, strategies, and stories from the world of conversion optimization and data analytics
The Mobile CRO Playbook: Why 70% of Your Traffic Converts at Half the Rate
Mobile drives the majority of e-commerce traffic but a fraction of revenue. Here's the systematic playbook to close the mobile conversion gap — without a full redesign.
How to Read Your Heatmaps: Turning Scroll & Click Data Into Revenue
Most teams install Hotjar, watch a few recordings, and call it done. Here's how to systematically extract revenue-generating insights from heatmap data.
Exit Intent Strategy: How to Recover 15% of Abandoning Visitors
Exit intent popups have a bad reputation because most are implemented badly. Done right, they're one of the highest-ROI tools in e-commerce.
The E-commerce Landing Page Formula That Converts Paid Traffic
Paid traffic landing pages fail for one reason: they're product pages pretending to be landing pages. Here's the complete conversion framework.
Why Your Add-to-Cart Rate Is More Important Than Your Conversion Rate
Conversion rate is the most-watched metric in e-commerce — and one of the most misleading. Add-to-cart rate tells you where the real problem is.
Checkout Optimization: How to Stop Losing 70% of Your Buyers at the Finish Line
The average e-commerce cart abandonment rate is 70%. Most of those losses are preventable. Here's how to fix the friction points killing your checkout conversions.
7 GA4 E-commerce Tracking Mistakes That Make Your Data Useless
GA4 is powerful. It's also easy to set up wrong. These 7 tracking mistakes are quietly corrupting the data most e-commerce brands use to make decisions.
What a Real CRO Audit Looks Like (And Why Most Are Useless)
A CRO audit should tell you exactly where your site is leaking revenue and what to fix first. Most don't. Here's what a real audit covers.
False Positives in A/B Testing: Why Your Winning Tests Aren't Winning
Your A/B test declared a winner. You shipped the change. Conversions stayed flat. You just ran a false positive — and it's more common than anyone admits.
RPV: The One Metric That Actually Predicts E-commerce Revenue
Conversion rate gets all the attention. But Revenue Per Visitor is the metric that actually tells you whether your site is making money.
Why Most CRO Agencies Are Wasting Your Money (And How We're Different)
Most CRO agencies promise big results but deliver cookie-cutter solutions. Learn what sets successful CRO programs apart.
8 E-commerce Numbers That Tell You Less Than You Think
Stop drowning in data. These 8 metrics are all you need to make better decisions and grow your e-commerce business.
Cosy House CRO Audit
A detailed CRO audit revealing how Cosy House could unlock $2M in additional revenue with strategic conversion improvements.
Average Order Value Can Lie to You
Average Order Value isn't telling you the whole story. Here's what you should measure instead.