Forge
Forge's CRO testing process was becoming a bottleneck, with slow test launches and quality issues limiting their optimization velocity.
The Testing Bottleneck: When Process Slows Progress
Despite having a strong CRO program, Forge's test execution process was inefficient and error-prone. Long cycle times and quality issues were limiting their ability to iterate quickly and capitalize on optimization opportunities.
Average test cycle time of 3+ weeks from concept to launch
QA failure rate of 40%+ requiring multiple revision cycles
Manual test setup process prone to configuration errors
Lack of standardized protocols leading to inconsistent execution
Limited testing velocity impacting optimization pipeline
Resource bottlenecks in development and QA phases
Optimized Testing Pipeline: Speed Without Sacrifice
We redesigned the entire test execution process from concept to analysis, implementing standardized workflows, automated quality checks, and streamlined collaboration protocols.
Mapped and analyzed existing test execution workflow to identify bottlenecks
Created standardized test design and setup protocols
Implemented automated quality assurance checks and validation
Streamlined development and QA handoff processes
Established clear communication protocols and milestone tracking
Built automated testing pipeline with integrated monitoring
The Results
Faster testing velocity enabled 75% more optimization opportunities
Test cycle time reduced by 32% enabling faster iteration
QA pass rate improved from 60% to 95%+
Streamlined CRO test launch process from 3+ weeks to under 2 weeks
Reduced average test cycle time by 32% through process optimization
Improved QA pass rate from 60% to 95%+ through standardized protocols
Eliminated testing bottlenecks with parallel workflow implementation
Increased monthly experiment velocity from 4 to 7 tests
Achieved 99% test accuracy with automated validation systems
"The process optimization was a game-changer for our CRO program. We can now test ideas faster while maintaining even higher quality standards. The streamlined workflow has allowed us to nearly double our testing velocity, which directly translates to more optimization wins."
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Let's discuss how we can implement a similar strategy for your brand and drive measurable growth like we did for Forge.
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