Hichem
Founder & CRO Specialist at Conversion Growth
I help e-commerce brands grow revenue through systematic conversion rate optimization, data analytics, and evidence-based A/B testing. I've worked with DTC brands, SaaS companies, and digital agencies — delivering measurable results backed by data, not guesswork.
Connect on LinkedIn →Results I've Delivered
Conversion rate lift for Doman Learning homepage
Revenue per visitor increase for Forge skincare
Data accuracy improvement for Visotrust
Areas of Expertise
Articles by Hichem
2026-02-19
Why Your Add-to-Cart Rate Is More Important Than Your Conversion Rate
Conversion rate is the most-watched metric in e-commerce — and one of the most misleading. Add-to-cart rate tells you where the real problem is. Here's how to use micro-conversions to diagnose and fix your funnel.
Read article →2026-02-19
The E-commerce Landing Page Formula That Converts Paid Traffic
Paid traffic landing pages fail for one reason: they're product pages pretending to be landing pages. Here's the complete conversion framework for building paid traffic pages that actually make money.
Read article →2026-02-19
Exit Intent Strategy: How to Recover 15% of Abandoning Visitors
Exit intent popups have a bad reputation because most are implemented badly. Done right, they're one of the highest-ROI tools in e-commerce — here's the full strategy, from trigger logic to offer design.
Read article →2026-02-19
How to Read Your Heatmaps: Turning Scroll & Click Data Into Revenue
Most teams install Hotjar, watch a few recordings, and call it done. Here's how to systematically extract revenue-generating insights from heatmap data — with a repeatable analysis framework.
Read article →2026-02-19
The Mobile CRO Playbook: Why 70% of Your Traffic Converts at Half the Rate
Mobile drives the majority of e-commerce traffic but a fraction of revenue. Here's the systematic playbook to close the mobile conversion gap — without a full redesign.
Read article →2025-02-08
Checkout Optimization: How to Stop Losing 70% of Your Buyers at the Finish Line
The average e-commerce cart abandonment rate is 70%. That means 7 out of every 10 people who decide to buy never complete the purchase. Most of those losses are preventable. Here's how.
Read article →2025-02-01
7 GA4 E-commerce Tracking Mistakes That Make Your Data Useless
GA4 is powerful. It's also easy to set up wrong. These 7 tracking mistakes are quietly corrupting the data most e-commerce brands use to make decisions — and most teams don't know they're doing it.
Read article →2025-01-25
What a Real CRO Audit Looks Like (And Why Most Are Useless)
A CRO audit should tell you exactly where your site is leaking revenue and what to fix first. Most don't. Here's what a real audit covers — and how to tell if you're getting one.
Read article →2025-01-18
False Positives in A/B Testing: Why Your Winning Tests Aren't Winning
Your A/B test declared a winner. Congratulations. Now implement the change and watch... nothing happen. Or worse — watch conversions drop. You just ran a false positive. Here's how it happens and how to stop it.
Read article →2025-01-10
RPV: The One Metric That Actually Predicts E-commerce Revenue
Conversion rate gets all the attention. But Revenue Per Visitor is the metric that actually tells you whether your site is making money — and most e-commerce stores never track it.
Read article →2024-10-21
Average Order Value Can Lie to You — Here's When to Worry
Order value is up. That should be good news, right? Not always. AOV is easy to track, but sometimes it rises for the wrong reasons.
Read article →2024-10-21
Cosy House CRO Audit
Comprehensive Analysis: 50 Key Observations with an Overall CRO Score of 8.5/10 - Exceptional execution with minor optimization opportunities
Read article →2024-10-20
Why Most CRO Agencies Are Wasting Your Money (And How We're Different)
Here's the truth nobody wants to tell you: you can't optimize what you can't measure. Most CRO agencies jump straight into A/B testing, but broken analytics means every test result is worthless.
Read article →2024-01-15
8 E-commerce Numbers That Tell You Less Than You Think
The metric rises. You celebrate. But something's still broken. Here's the thing about data: the numbers everyone tracks aren't always the numbers that matter.
Read article →